Greivy
Y’all got all excited about IRIS… well, I’ve been testing something that deserves your attention. 💜
Meet Velvet Iris by Essential Parfums, created by legendary Master Perfumer Dominique Ropion often referred to as the Master of Flowers.
This is iris with dimension. Green, earthy and beautifully powdery at first, then increasingly creamy, woody and sensual. The precious Italian iris concrete sits at the heart of the composition, surrounded by unexpected aromatic greens and a soft suede-like warmth. (Essential Parfums)
VELVET IRIS by @essential.parfums Parfums
Perfumer: Dominique Ropion
✨ Notes
• Pink Pepper
• Turmeric Leaf
• Buchu Leaf
• Iris Concrete
• Galbanum
• Mastic / Lentisque
• Sandalwood
• Labdanum
• Saffiano™ — a modern leather-suede accord
What I love is that it doesn’t give you the predictable, delicate version of iris. There’s something greener, cooler and almost textural about it before that creamy sandalwood and suede warmth comes through.
If iris is having its moment, Velvet Iris definitely understood the assignment. 💜
Are you an iris fragrance lover or does iris usually scare you away?
#dominiqueropion #nichefragrance #nichefragrancelover #nichefragrances #parfum

A century-old icon, reimagined for today. 💙✨
I joined @guerlain for an intimate first look at the new L’Heure Bleue, a modern interpretation of the House’s beloved 1912 fragrance.
The original is powdery, romantic and enveloping with aniseed, bergamot, neroli, carnation, iris, violet, vanilla, benzoin and tonka bean.
The new interpretation by @delphinejelk feels like someone opened the windows and let the blue hour in: ozonic freshness, velvety iris, orange blossom, vanilla and warm Ambroxan.
We smelled the materials individually, discovered the incredible journey behind Guerlain’s iris tincture, and were welcomed by a pianist playing the melody created for this new chapter. 🎹💙
My favorite discovery? Smelling the ozonic accord alone. Pure, weightless air unlike anything I expected.
1912 is the memory of the blue hour.
2026 feels like standing inside it.
Such a special experience with the Guerlain team at @waldorfnyc. 💙
#Guerlain #LHeureBleue #guerlainfragrance #PerfumeTok #FragranceTok
Yesterday with @guerlain at @waldorfnyc, discovering a new chapter of L’Heure Bleue. 💙
Created by Jacques Guerlain in 1912, the original L’Heure Bleue has lived for more than a century as one of the Maison’s great olfactory signatures. Now, Guerlain Director of Perfume Creation @DelphineJelk has reimagined that blue hour through a distinctly modern lens not replacing the original, but creating a new expression alongside it. The original will continue as L’Heure Bleue 1912.
What I loved about this experience was going beyond simply smelling the finished fragrance. We explored the history, the individual materials and the extraordinary amount of work behind something that can feel so effortless once it reaches the skin.
Then comes the iris.
And learning what goes into that iris made me appreciate it even more. We were shown the journey from Iris pallida to rhizome to tincture, including years of cultivation and drying before you even arrive at the material a perfumer can begin working with. Guerlain developed a bespoke iris tincture specifically for this fragrance and pairs it with precious iris butter to express the flower more completely.
Against that cool, velvety iris comes vanilla and Ambroxan, bringing warmth and sensuality. Delphine Jelk describes the idea beautifully as a meeting of opposites: the freshness of air and sky against the warmth of skin.
That contrast is exactly what I smelled.
1912 feels like the memory of the blue hour powdery, romantic and enveloping.
2026 feels like standing inside the blue hour air, light, iris and warmth suspended together.
L’HEURE BLEUE 1912 — THE ORIGINAL
• Aniseed
• Bergamot
• Neroli
• Carnation accord
• Iris
• Violet accord
• Vanilla
• Benzoin
• Tonka bean
It is powdery, floral, ambery and wonderfully nostalgic — that unmistakable marriage of iris, violet and vanilla that has defined L’Heure Bleue for generations.
L’HEURE BLEUE 2026 — THE NEW INTERPRETATION
• Airy ozonic accord
• Iris tincture
• Iris butter
• Orange blossom
• Vanilla
• Ambroxan
I have always loved @delphinejelk’s work, and getting this intimate look at the raw materials and craftsmanship behind her interpretation made the experience

A new chapter of L’Heure Bleue. 💙
Yesterday, I joined @guerlain at @waldorfnyc for an intimate pre-launch of the new L’Heure Bleue a modern interpretation of one of Guerlain’s most beloved fragrances.
What made the experience so special was discovering not only the fragrance, but the extraordinary complexity behind the materials themselves.
The original L’Heure Bleue 1912 is beautifully powdery, floral and nostalgic, built around:
• Aniseed & bergamot
• Neroli
• Carnation
• Iris & violet
• Vanilla
• Benzoin & tonka bean
The new L’Heure Bleue by @delphinejelk brings that iconic signature into a much more luminous, contemporary space:
• Ozonic accord
• Iris tincture & iris butter
• Orange blossom
• Vanilla
• Ambroxan
The contrast is beautiful.
The ozonic accord creates this almost weightless sensation of air and celestial freshness. Smelling it on its own was one of my favorite moments no citrusy brightness, pepperiness or soapiness to my nose. Just pure, transparent air.
Then there is the iris, and this is where I became completely fascinated.
We learned about the journey of Iris pallida, years of cultivation, followed by years of drying its precious rhizomes and the extensive research behind Guerlain’s bespoke iris tincture. It gave me an entirely new appreciation for what eventually translates in the fragrance as this incredibly creamy, velvety softness.
And finally, vanilla and Ambroxan bring back that enveloping warmth that connects the modern composition to the sensuality of L’Heure Bleue.
The original feels like the memory of the blue hour is romantic, powdery and enveloping.
The new L’Heure Bleue feels like standing inside it - air, iris, light and warmth. 💙
I’ve always loved @delphinejelk’s work, and experiencing the craftsmanship and raw materials behind her modern interpretation made this such a special afternoon.
Thank you @guerlain for having me and allowing me to discover this beautiful new chapter before its release. ✨
#Guerlain #GuerlainFragrance #BlueHour #LHueureBleue #waldorfastoria
The end of summer feels a little different this year. 🤍
Somewhere between our beach days, late sunsets, little adventures, and all the moments I wish I could bottle up forever, my little bestie grew up on me.
Now she’s getting ready to enter 8th grade, stepping into a whole new chapter with bigger dreams, new experiences, and a world that is becoming more and more her own.
As her mom, it’s such a beautiful, bittersweet thing. I am going to miss the little girl she was while being completely in awe of the young lady she is becoming.
One last stretch of summer with my girl before the end of Junior high school begins. I’m holding these days a little tighter. 🌊☀️🤍
#backtoschool #kidsfashion #loveshackfancy #hamptonsstyle #hamptonshouse
Beach days aren’t over. And neither is my summer fragrance wardrobe.
I’m not ready to trade salt air, sun-warmed skin and something tropical in my glass for fall just yet. This little beach edit has been following me through the last stretch of summer five fragrances, five completely different interpretations of an endless day by the water.
1. Atelier des Ors Pomelo Riviera
2. D.S. & Durga Rockaway Beach
3. Mes Bisous Passion Island
4. BDK Villa Neroli
5. Fugazzi In Love With The Cocos
They made it into my beach bag, each with its own interpretation of summer. From Mediterranean citrus groves and salty Queens air to tropical fruit and coconut water. Consider this my scented refusal to rush into fall.
#BeachDays #SummerFragrance #NicheFragrance #PerfumeEdit #FragranceWardrobe
Atelier des Ors Pomelo Riviera
Perfumer: Marie Salamagne
Pomelo • Bergamot • Jasmine
Orange Blossom • Rose • Salty Accord
Cedarwood
If the French Riviera had a dress code for fragrance, this would be it. Sparkling pomelo and bergamot meet luminous florals and a touch of sea salt before settling into cedarwood. Fresh without feeling simple, citrusy without becoming predictable polished, sunlit and effortlessly chic.
BDK Parfums Villa Néroli
Perfumer: Alexandra Carlin
Calabrian Verdelli Lemon • Tunisian Neroli • Paraguayan Petitgrain
Moroccan Orange Blossom • Bulgarian Rose
Madagascan Vanilla • Vetiver • Patchouli • Spanish Labdanum
Villa Néroli takes me straight to Capri: citrus trees overhead, brilliant Mediterranean light and warm air moving in from the sea. Neroli and orange blossom are radiant and elegant, softened by rose before vanilla, vetiver, patchouli and labdanum bring a beautiful warmth underneath. Sophisticated summer in a bottle.
Mes Bisous Passion Island
Perfumer: Özge Erdoğmuş Altınel
Lemon • Bergamot • Lime • Ginger • Pink Pepper
Mango • Passion Fruit • Pineapple • Nectarine • Blackcurrant
Vanilla • Patchouli • Cedarwood • Sandalwood • Amber • Musk
The tropical escape of the collection. Passion Island bursts open with citrus before diving into mango, passion fruit, pineapple and nectarine. Woods, amber, vanilla and musk give all that juicy fruit a warmer, more se
The entire family was obsessed with the @fiatusa Topolino! 🤍 The moment we spotted it at @dailyfrontrow party at Montauk hotspot Barlume, we couldn’t stop talking about it. Tiny, chic, playful and basically made for summer by the sea. Now the question is… how do we get one? ☀️🌊🚙
📸 @carolinefissphoto
#FiatTopolino #Montauk #hamptons #fiat #hamptonsstyle
Where are we going next?! ✈️ Checking out the CALPAK collection has me dreaming up so many new destinations. Because half the fun of traveling is planning the looks, packing the bags, and arriving in style. 🧳✨
Now the only question is… where to next?
📸 @kelseycherry
@calpak #CALPAK #TravelInStyle #TravelInspiration #WhereToNext
A seat at the table, a night to remember. 🖤
Stepped out for @aseatintheroom , celebrating its launch with an elegant black-tie dinner at @ParosTribeca , alongside @co2lift .
An evening centered around connection, conversation, and being in the room with people who are building, creating, and making their mark. Beautiful setting, meaningful introductions, and the kind of New York night that reminds you how much can begin simply by sharing a table.
Black tie, Tribeca, CO2Lift, and very good company. 🥂
#ASeatInTheRoom #CO2Lift #TheRoomNYC #NYCEvents #BlackTie Tribeca NewYorkCity NYCNights
📸 @gettyimages Eugene Gologursky @EugeneGologursky

Back into the city after a weekend out East, but I’m holding onto summer a little longer with Palm Oases by Simone Andreoli. 🌴☀️
It has that beautiful vacation-state-of-mind feeling, creamy coconut mousse and vanilla cream wrapped in tropical florals, airy Chantilly cream, macadamia and soft white musk.
The fuller composition reveals ylang-ylang, tiaré, frangipani and orange blossom, settling into velvet amber and white musk. Inspired by Saint Martin in the French Antilles, it feels like carrying a little piece of paradise back to NYC.
Perfumer / Nose: Simone Andreoli @simone_andreoli_official
Official key notes: Coconut Mousse • Vanilla Cream • Tropical Flowers • Chantilly Cream • Macadamia • White Musk
Summer isn’t over until I say it is. ✨
#PalmOases #SimoneAndreoli #NicheFragrance #SummerFragrance #FragranceOfTheDay Perfume

Name the song 🎵🎶
Full performance of Sam Reid in the exclusive VIP NYC live concert as the Vampire Lestat for season 3 of Interview with the Vampire ❣️ #iwtv #lestat #thevampirelestat #interviewwiththevampire #samreid
My favorite summer fragrances that give elevated mermaid vibes ✨
Think: salt air, sun-warmed skin, shimmering water, tropical florals, pearly musks and a little aquatic fantasy elevated mermaid, not “beachy body spray🫧💦
#luxuryfragrance #nicheperfumes #nichefragrance #perfumecollector #fragcomm
Vacanza - Cap Ferrat
Top: Coconut · Orange · Grapefruit · Fig
Heart: Pine · Ylang-Ylang · Jasmine
Base: Ambroxan · Patchouli · Musk
Memo Paris - Cap Camarat
Top: Pink Peppercorn · Watery Fruity Apple Accord
Heart: Ylang-Ylang · Jasmine Extract · Vanilla Absolute
Base: Sandalwood · Benzoin · Amyris · Patchouli Labdanum
Bare feet cross warm sand,
a seashell keeps her secret,
the tide whispers back.
She rises at dusk,
salt, vanilla, flowers, sun
the sea wears perfume.
The House of Oud - White Pearl
Top: Ylang-Ylang · Pink Pepper · Cardamom
Heart: Rose · Tonka Bean · Iris
Base: Marine Notes · Ambergris
House of Bō - ACAPULCO76
Top: Neroli Buds · Green Mango · Champaca
Heart: Ylang-Ylang · Sun Cream Accord · Apricot Milk
Base: Solar Musks · White Leather · Cardamom
Cap Ferrat glimmers,
Soleil d’Ikosim burns gold
mermaids chase the sun.
Cap Camarat calls,
Sand And Skin warms pearled shores,
White Pearl meets the tide.
ACAPULCO76,
mango dreams beneath seafoam
summer wears a crown.
Six scents, one blue dream:
Cap Ferrat, Soleil, Camarat,
pearls, sand, Bō—and sea.
Salt pearls on warm skin,
golden light dances on waves,
summer has no end.
Infiniment Coty Paris - Soleil d’Ikosim.
Top: Orange Blossom
Heart: Neroli · Solar Floral Facets
Base: Vetiver · Woody Notes · Amber Facets
Floraïku - Sand And Skin
Top: Lysylang · Mahonial
Heart: Dominican Amyris · Spicatum Sandalwood · Cedarwood · Patchouli · Ylang-Ylang
Base: Madagascar Vanilla CO₂ Absolute · Benzoin · Labdanum
Mango in sea air,
white flowers float with the tide,
sunlight turns to silk.
As summer begins to slip away
And golden light holds on softly
As we wish it to stay a little more ✨
#southampton #thehamptons #hamptonsstyle #sperry #kith
Celebrating @dailyfrontrow August cover with @leniklum x @jordanmillingtonliquorice at Montauk a hot spot @barlumebeachmtk ✨
📸 @carolinefissphoto
#montauk #hamptons #hampton #hamptonstyle #hamptonsstyle

As per your request! Full performance of Butterscotch B**** by Sam Reid as the Vampire Lestat at the exclusive vip New York City premiere of season 3 “Interview with the Vampire” ✨
#iwtv #interviewwiththevampire #thevampirelestat #vampire #samreid
BRANDS GREIVY HAS PARTNERED WITH